The direct descendant of our 1960s televised torture test
survivors, today's Easy Reader is as durable as it is classically
cool.
The Timex Men's T2N9479J Easy Reader Black Case with Black Dial
Watch is a great example of a cool, casual timepiece packed with
style. Featuring a black analog dial and a black calfskin band,
this watch is a must-have for your collection.
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Timex Group B.V. is one of the best-known American watch
companies. Timex's U.S. headquarters are located in Middlebury
Connecticut and it has substantial operations in China, the
Philippines and India and full scale sales companies in Canada,
the UK, France and Mexico.
The company began in 1854 as Waterbury Clock in Connecticut's
Naugatuck Valley, known during the nineteenth century as the
"Switzerland of America." Sister company Waterbury Watch
manufactured the first inexpensive mechanical pocket watch in
1880. During World War I, Waterbury began making wristwatches,
which had only just become popular, and in 1933 it made history
by creating the first Mickey Mouse clock under license from Walt
Disney, with Mickey's hands pointing the time.
During World War II, Waterbury renamed itself U.S. Time Company.
In 1950 the company introduced a wristwatch called the Timex.
Over the next three decades, Timex was sold through a series of
advertisements which emphasized its durability by putting the
watch through "torture tests," such as falling over the Grand
Coulee Dam or being strapped to the propeller of an outboard
motor, with the slogan "It takes a licking and keeps on ticking."
With the help of former Olympic broadcaster, spokesman John
Cameron Swayze, sales took off. The company later became Timex
Corporation, then Timex Group and, to date, has sold over one
billion watches.
The company has remained very competitive and the Timex brand
continues its dominance through present day. Its primary market
remains the United States and Canada, although the Timex brand is
sold worldwide due to its ability to capitalize on its strong
brand image and reputation for quality.
One of the most successful and important features available on
many Timex watches is the Indiglo backlight system. Indiglo is a
brand name of Indiglo Corporation, solely owned by Timex for
licensing purposes. Timex electroluminescent lamps, branded
Indiglo, were introduced in 1992 in the Ironman watch line. They
were an immediate success. The Indiglo lamp uniformly lights the
surface of the Timex’s watch dials in a manner that makes the
dial read very easily in many different light settings. In some
newer watches the Indiglo backlight only lights up the numbers,
rather than the entire LCD display, which is achieved by means of
a specialized film that inverts the LCD transmissivity.
Today, Timex Group products are manufactured in the Far East and
in Switzerland often based on technology that continues to be
developed in the United States and in Germany. With a large and
varied line of watches, Timex has the style for everyone. From
the locker room to the board room, there is a great Timex style
time-piece for you.
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